The Top 5 Growth Strategies For Your eBay Business
We all know eBay is forever changing and evolving, they move at a fast pace so you have to keep up to date with anything new that comes along that could help substantially grow your business. Sometimes you can become so close to your eBay business that you don’t see little things that could increase your profits without too much work.
So if you feel like you have come to a halt with your business and are not sure what to do next, try these advanced strategies.
1. Get Great Feedback and DSRs: The key to getting positive feedback and ratings is excellent customer service. Always represent your item accurately and honestly. Make your listing description is easy to read and understand, especially details about payment terms, shipping, and returns.
Respond to questions quickly, be patient and courteous and be sure to leave positive feedback to encourage your buyers to do the same. When you are sending out your items, make sure you include a little note that reminds your buyer to leave positive 5 star feedback because the more ratings they leave the better your search ranking becomes!
2. Do your research: Before listing, do your research in Terapeak and Completed Listings to find out if your item does best in a Fixed Price format or an Auction-style listing. Find out important things like the best time to sell, best day to sell and best duration to list for.
3. Use the Seller Dashboard to monitor your performance. You can access this tool through My eBay. Here you can view details about your PowerSeller or Top-rated seller status, policy compliance, and buyer satisfaction (if you are below 20 you won’t be able to see this one)
4. Encourage multiple purchases: Offer combined shipping discounts to drive additional sales. Encourage buyers to purchase multiple items by offering discounts on multiple items. Or use Markdown Manager for your Fixed Price listings to create a limited time sale or free shipping to create a sense of purchase urgency.
5. Open an eBay Store: Showcase your listings in a fully customizable eBay Store and get special access to advanced design, marketing, and reporting features! You’ll get lots of different tools to help you build, manage, promote, and track your business on eBay when you open an eBay Store, it is definitely worth investing in when you have recurring items and have had practice with listing items and the processes.
So if you already have used a few of those strategies, be sure to utilise the rest of them to continue the growth of your eBay business. Remember there’s no comfort in the growth zone and there’s no growth in the comfort zone.
Til next time, get out there and grow your eBay business!
Matt & Amanda Clarkson

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