How To Use Your eBay Newsletter To Increase Your Sales!

One of the most underused tools in an eBay Store is the eBay Store newsletter. Why would you want to work so hard to sell to one person and then work really hard again to sell to the next one?

A newsletter is a great opportunity to not only keep the customers you already have but sell to them over and over again. Having a newsletter won’t cost you a thing, as part of your subscription to eBay Stores it is included as a bonus. So why not start using it today to increase your bottom line?

If you go to “Manage your Store” and locate the E-mail Marketing area under the Store Marketing header. There you will see:

Pending E-mails: These are newsletters you have created but haven’t sent yet. This is a great way for you to create newsletters in advance and continue to work on them until you are ready to send them out.

Sent E-mails: Emails you have already sent out but if the basic layout of the email is one you want to use again, you can easily click the “duplicate” button so you aren’t starting from scratch with a newsletter.

Mailing Lists: You can create up to five different mailing lists for your potential customers to sign up for. You don’t have to use all five, but this is a great option to allow for niche marketing to different customers. Let’s say you’re running an eBay business having to do with scrapbooking. You could create individual mailing lists for making specific pages, different occasions and new tools. Customers could then sign up to receive information from you for just one of them, or all three.

Subscriber Lists: Here you can see the eBay user IDs of all of your sign ups and the date each one signed up. However, due to eBay policy, you don’t have access to their email addresses. This is where having an external database comes in handy as you have access to all of your customers details and contact them directly.

Depending on the level of Store you have, you can send out at least 100- 5,000 emails a month for free. With each Store level, the number of newsletters goes up:

• Basic Store: 100
• Featured Store: 1000
• Anchor Store: 5000

You need to choose who will get the newsletter you’re creating, will it be only if they have purchased from you or only send it to those that you are repeat customers etc

You will also need to think about what kind of information you are going to offer your customers, will it be a weekly tips and guidance on how to use their product or general knowledge about the niche category you are in…

To make sure your customers will come back to buy off you, you need to offer them quality information that will give you credibility as the expert in that field so they can see you know what you’re talking about. If you utilise your Store newsletter correctly you will be able to blow your competition out of the water and increase your eBay profits.