Drive Traffic To Your Store By Listing Your Hottest Deals
eBay Australia has just caught up with the other fast moving eBay platforms and launched, The Big Deal program.
The Big Deal features items from eBay.com.au sellers that are heavily discounted with free postage. These items are Buy It Now and limited in quantities which means you need to be quick.
The Big Deal program is a chance for top sellers to feature their best products (with free postage), just one click away from the homepage.
The 2 Big Deals of the day are featured in a daily email to Big Deal subscribers and are shown on the Big Deal website in prime position i.e. at the top of the page. After that, they’re located in the ‘Nearly Gone’ tray at the same price for 6 days, unless sold out.
So what are the benefits to sellers?
* Potential to drive a large number of buyers to your deal listing
* Cross merchandising to drive additional sales,, not just one sale but repeat customers
* Offload stock quickly, especially for the Clearance Items section
* Exposure to members looking for branded products, especially for the Big Brands at Small Prices section
* Prime position on eBay.com.au advertising your product, user ID and linkage through to your Store
* Top position on the daily Big Deal subscriber email and on the website
* Exposure on eBay’s fortnightly Buyer Insider email if your item is listed on the same day the email is sent
Sounds great right! However there are some requirements to get involved in this program, so read below to see if you can start taking advantage of this program today:
- New items only – though refurbished items with warranty will be considered
- PowerSeller status preferred
- Store owner
- Last 30 days cumulative Detailed Seller Rating (DSR) of 4.7 or more
- Should submit submit a minimum of 3 deals
- Preferably show a variety of products to demonstrate a range of items available
- Ideally provide the item at least 20% below recommended retail price (RRP) for each deal
- Fixed Price, Multi-quantity
- Supply on hand, minimum 50 units offered. Larger quantities are given preference
- Quality photos – without store branding or watermark
- Return Policy clearly stated
- Free postage and send within 2 days (for the Big Deal only)
So if you can see that you meet the criteria of requirements for The Big Deal program, go to the link below and click on FAQ and download the form and send it back to eBay.
http://deals.ebay.com.au/
This will be just another way to drive traffic to your eBay listings and cross promotion for all your other items and this will mean ultimately more customers and more money for your eBay business, so give it a go and get ahead of your competition.
Til next time, have a great eBay week
Matt & Amanda Clarkson








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